Expert Website Services & SEO Australia

Web Development Expertise

• Masters of CSS, HTML, Javascript and other current web technologies.
• Code in React, NodeJs, Angular, NextJs, PHP, jQuery, AJAX, XML, JSON, Bootstrap and SQL (MySQL).
• Static Site Generator technology, serverless framework - Hugo
• CSS methods like SASS, Less and Tailwind.
• Docker, GitHub, Bitbucket, Visual Studio Code.
• Amazon Web Services - AWS Amplify, CloudFront, Route 53, SSL Certificates.
• Can also work with WHM and Cpanel configurations.
• Proficient with CMS Systems: Wordpress, Drupal, NetlifyCMS, Joomla, Webflow,, Squarespace, Wix.
• Headless CMS solutions.
• GovCMS (Drupal)
• Ecommerce solutions with Shopify, WooCommerce, Magento, Stripe, PayHip.
• MVC systems or other structured framework models
• .Net projects using DotNetNuke and Kentico CMS.
• WCAG standard knowledge.
• SPA (single page applications).

Web Design & UX Expertise

• UX research using qualitative and quantitative methods.
• Google Analytics reports via DataStudio, Google Optimize (A/B testing).
• Focus Groups, user profiling, card sorts, heuristic evaluations, online surveys and task analysis.
• Moderated usability testing and test scripts.
• Wireframe, storyboards and screenflow modeling using WireframePro. 
• Logical Information Architecture.
• Figma website and wireframe design
• Adobe Creative Suite (Illustrator, Photoshop, InDesign, Premiere), Canva, Figma.
• Responsive web design, device & browser compatibility.
• UI design principles, advanced interaction techniques.
• Clear presentation of concepts via InVision / Adobe XD and clickable prototypes.
• End-to-end product journeys and user experience design. 
• Human-centered approach to design.

SEO Expertise

• On Page, Off Page, Technical SEO
• Maximize organic traffic volume from search engines to website
• Web Analytics tools experience (Search Console, Google Analytics)
• Proficiency in web analytics software and keyword tools including: Google Analytics, Search Console, Microsoft Office, SEMRush and AWR.
• Writing and creating monthly reports for clients, presenting with DataStudio.
• Landing pages, and microsites in support of digital marketing campaigns including email, CPC / CPA programs, paid search, SEO, display, and mobile.
• Competitor strategy analysis, keyword research, internal link building and recommendations.
• Lighthouse, the Chrome UX report, AWR Cloud, Authority Labs, WebPageTest, Tag Manager and Optimize.
• Screaming Frog, SEMrush, ahrefs, Moz, Searchmetrics, BrightEdge, Google Search Console, PageSpeed Insight, Core web vitals.
• HTML, CSS, and JS, and how these can affect search engine crawling, and SEO performance.
• Email platform skills for EDM -  Mailchimp, Campaign Monitor.
• Experience with digital advertising like Google Ads and Facebook Ads.

Content Creation

• Content creation for websites, social media channels, landing pages & EDM’s.
• Manage company blogs including but not limited to creating, posting and updating SEO optimized content.
• Automation of content publishing and creation of a content schedule strategy.
• Researching, sourcing, planning and creating social media and digital content for multiple platforms, including social media channels, monthly e-newsletters, blogs and websites.
• Expertise using AI tools (Chat GPT, Jasper AI) to assist in content creation.
• Expert understanding in the anatomy of a variety of popular content types:

• Blogs

• Basic Engaging post
• How to
• List post
• Guides
• Case Study
• News Articles
• Personal Story
• Interview
• Review

• Website

• Service pages
• About pages
• Contact pages
• Product Descriptions
• Call to Action

• Social Platforms

• LinkedIn Descriptions
• Facebook About
• Twitter Posts
• YouTube Channel
• Instagram Posts

Project Management & Tools

• Project Scope creation / list of requirements.
• GANTT Chart for milestone planning.
• Jira and GitHub for issue tracking.
• Zoom and Chrome Remote Desktop for remote collaboration.
• Working in an Agile environment / with in house teams.
• Presentations to key stakeholders and product owners.
• Zapier and Google AppScript automation.
• Ability to identify risks early in a project. 
• CD/CI (continuous integration & continuous delivery)

Other

• Google Sheets, Google Docs, Google Slides.
• Google Adsense
• Google reCaptcha
• Hubspot integrations.
• YouTube integration.
• FontAwesome
• FormSpark