Responsive Design in the Current Digital World
If this is the first time you have come bumped onto the term "responsive design" don't panic. This is a concept that advocates an organisational culture, causing processes and tooling changes.
These changes all point out to a point where organizations are pushed to deliver a uniform web experience to all their clients regardless of the type of platform they access their websites from. Whether they are using a certain kind of desktop or they are accessing the organisation's website through their mobile devices like phones. This should rule out the scenario of having to create multiple sites that are compatible with unique categories each.
In responsive design, the web designer should ensure that they give priority to the smallest device of them all available in the market. In this, the most crucial content and services should be available to the device with the smallest space in online real estate then content can be increased as well as design elements as the real estate space of the device increases. There are tangible effects of this practice that fall in favor of both the website users as well as the organisations involved.
One of the benefits that responsive design brings to the table for organisations is the ability to enjoy high website traffic from different devices due to wide support. For instance, there has been a dramatic increase in the number of mobile phone owners and a majority of them access internet and visit websites from their phones. With this in mind, you can picture how much traffic that a website that supports access from the mobile platform is bound to enjoy. Another advantage of this organizational culture comes in terms of savings. Organizations save a lot of money that they would have otherwise spent in building multiple platforms in an attempt to reach out to their customers who use diverse devices for web access.
Its thanks to responsive design that their customers can enjoy brand consistency and access their services without limitations. Do not forget that when website visitors get familiarity with website navigation across all platforms, they tend to have total trust and confidence in the organisation. Not to mention the ease with which the compliant organizations have when updating their systems. This is more because the upgrade can be done across all platforms simultaneously.
Web designers also have their share from the responsive design "cake". Websites can be designed in a manner that if one part fails, the others will still be up and running normally. In addition, parts that are independent of one another can be treated and upgraded in isolation. The other advantage is the flexibility, speed, and responsibility with which web designers can code their work. The result from responsive website or general digital design is simplified, lightweight, and non-cluttered websites that are fully accessible from devices of all sizes, scales, and complexity. This is the way to go if you want your organisation to survive stiff market competition and more. This is what makes responsive web design an ultimate solution.
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